Yes, if you are any good at what you do, your high-paying, kind, raving fans-to-be are searching desperately for exactly what you provide. As you probably know, Google bought Youtube years ago. Now, Youtube videos boost your free traffic from BOTH of the world's top search engines. Strategic videos are a great way to help your ideal clients to find your website, then inspire and empower them to buy in to your offer.
Do you have inspiring and empowering Youtube videos that get results? Producing an effective Youtube video is much faster, easier and more cost-effective than you may think. Here are three secrets to help you get clients you love with strategic videos...
1) clarify your IDEAL CLIENT (a specific job title, industry and/or location are best. For example, my ideal client for www.GetClientsYouLove.com is an LGBT-friendly inspirational speaker, social entrepreneur or marketing executive in an ethical industry). Your videos need to inspire and empower your ideal clients, using words and images that motivate them. While it is tempting to try to serve everyone, it's not necessary. You do not need to be all things to all people.
In 2010, I inspired over 2,000,000 people on facebook in just over two weeks (and got over 13,000 people signing up for my e-newsletter), at no cost, by starting with a niche of only 50 people worldwide.
I also raised over $6,000,000 (yes, over SIX MILLION DOLLARS) for one of my clients, by creating an inspiring presentation for a niche of only ONE PERSON. My ideal client was the executive in charge of government funding for youth self-employment programs in Toronto at the time. In the comments below, feel free to name your ideal client.
2) clarify your top three DEEPLY DESIRED BENEFITS that you offer your clients. What are the top things that your ideal clients crave? For example, the top benefits of getting videos produced by www.GetClientsYouLove.com are that we help you make great money by making a difference, save time and money on sales, and thrive & change lives by inspiring and empowering people. Once you produce an effective promotional video, it's like a free sales force that works 24/7 for you, worldwide. Your videos can even sell for you while you sleep.
Your clients are busy. Your videos needs to express these benefits quickly and clearly, in the first 60 seconds or less. In the comments below, feel free to list the benefits you offer your clients, along with your website. Yes, if you are in an ethical, family-friendly industry, feel free to promote yourself below. 3) Inspire your audience with a short photo or LOGO ANIMATION. Begin and end every video with professionalism and flair, and help your clients to recognize, remember and trust your brand. See www.GetClientsYouLove.com for a number of exciting logo animations that you can choose from.
I'd love your opinion on the videos. Feel free to go to the website, and call me with your feedback or questions. Thanks! YOU make a difference. You deserve to get clients you love.
Sharon Love, M.Ed. (Psychology),